Hi! I'm Jessica. 

I’m a Creative Director & Strategist based in the San Francisco Bay Area.

I lead content, design, and storytelling that makes brands move, connect, and grow—in web, video, print, and full-funnel campaigns.

I write and direct marketing and advertising work across web content, blog & video narration, product messaging, email communications, and brand identity. I build creative systems and guide projects from brief → concept → execution, ensuring every piece feels like part of a whole.

I'm in-house over here and I am available for freelance work.

I also create beyond work. 

Whether writing, photographing, illustrating, or designing, these are my favorite topics:

• San Francisco & Marin County

• Books & Publishing

• Spirituality & Connection

This world is a spectacular place. 

The work is in how we explore it together. I don’t have every answer, but I love asking the right questions—and asking them alongside others. I believe in the power of words to sharpen purpose, reveal insight, and move people forward. When you bring me challenges—new products, complex briefs, big visions—I thrive on collaborating to shape them into clear stories that inspire teams and deliver impact.

Let’s build something that matters together.

To start, here are some favorite posts and campaign work:

Projects: 

My book: Coming Home, by Jessica Ruscello
Illustration + Design: Transcending Contempt Seminar Series
Copy and Brand: IfOnly Brand Book

Posts: 

For Print Magazine-The Future of Print: How Design Brought it Back from the Dead
On Medium - Impostor Syndrome Is Not the Boss of You
For Reedsy - Print-on-demand vs Offset Printing: Which Wins?