Meet a Content & Creative leader who connects brand, pipeline, and people
This is the work I love.
I’ve spent a decade writing copy for businesses and non-profits—across B2C and B2B brands—shaping websites, ads, product names, mobile apps, software copy, and content for both print and web.
Over the past 10 years, I’ve led creative across industries: customer storytelling at Zendesk, luxury experiences at IfOnly, publishing at Blurb, and fintech at Glia. My portfolio spans website rebuilds, content libraries, brand campaigns, and executive thought leadership. I’ve managed writers, designers, and cross-functional partners, mentoring teams that scaled capacity and reach. The campaigns we delivered generated millions in pipeline, built visibility in top-tier media, and gave growing organizations the creative infrastructure to succeed.
Before marketing, I spent 7 years teaching high school—and it still shapes how I lead. I’m hands-on with creative craft but equally invested in growing teams. I break down complex ideas, build systems for clarity, and mentor creatives to do their best work. My style blends high standards with a collaborative, supportive approach that helps people thrive.
I’ve been fortunate to learn from great managers and mentors, and it’s a privilege to pay that forward. I’m known for enthusiasm, humor, originality, and quick wit. I value trust, energy, and helping people feel seen.
I connect people through creative style, systems, and story.
Bona Fides
University of Minnesota-Duluth UMD Bachelor of Arts, graduated May 2004 Major: English—liberal arts
UMD Study Abroad 2002- 2003, University of Birmingham, England
Golden Gate Theological Seminary, Master of Divinity, 3rd year
Photography
Unless otherwise specified (or the image is a corporate one), all of the photography featured on this website is my own.
Background
Related Experience
Head of Content, Comms, & Customer Marketing — Glia
Nov 2023 – Present
Lead content & creative operations; run full-funnel campaigns; own content + brand strategy that drives pipeline.
Director of Customer Marketing — Velocity Global
Feb 2023 – Nov 2023
Built customer engagement programs; delivered acquisition & retention content strategy; managed the customer story team
Group Marketing Manager: Customer, Solutions & Product Marketing — Zendesk
Mar 2022 – Feb 2023
Shaped customer messaging for product/solutions; aligned customers to Brand, Marketing, & Sales; created frameworks for scale and consistency.
Senior Customer Marketing Manager — Zendesk
Oct 2019 – Mar 2022
Built content libraries & thought leadership; scaled team output and cross-functional influence.
Brand Content Manager — IfOnly (Mastercard Priceless Cities)
Mar 2019 – Oct 2019
Led brand voice refresh; crafted catalog & campaign content that balanced luxury + accessibility.
Senior Copywriter — Blurb
Feb 2018 – Mar 2019
Delivered campaign & product messaging; collaborated with UX/design/product to sharpen brand voice.
Copywriter — Blurb
Sep 2015 – Feb 2018
Produced web, marketing & product copy; partnered with design & product teams.
Copywriter & Event Coordinator — Eventful Events
Feb 2015 – Sep 2015
Managed creative collateral for events; balanced brand delivery across channels under tight timelines.
High School English Teacher — Various Schools
2004 – 2014
Taught writing & literature; developed foundational communication, mentorship, and leadership skills.
