That’s a great line.
You know the one.
In that song. From that movie. On that ad. .
And you'll never forget it.
Surprising. Clear.
True.
When the right words land in the right place at the right time, we get a line we can live by.
Suddenly, everything is illuminated.
The great lines turn objects into stories, stories into conversations, and conversation into action.
As a writer, it’s that alchemy I’m after.
