Working for Winery Exchange, I helped build out the brand collateral and digital presence for their private-label lines. I worked with both imagery and copy to build microsites for each brand.

Some of the brands were going through a brand refresh, or they were launching new products. When this happened, I got to write the bottle copy. This was some of the most fun and challenging copy I’ve done, and I’m proud to say that some of the bottles with my copy are still on the shelf at Whole Foods!