Hi! I'm Jessica. 

I'm a writer and photographer in the San Francisco Bay Area. 

If you find an empty coffee cup, an ink spill, or a red-lipstick mark, chances are good that I’m nearby. 

I am a Sr. Copywriter. 

I write marketing and advertising copy for web, video, and print, including site content, blog posts, video/commercial narration, product descriptions, transactional emails, as well as content strategy and brand identity work. 

I'm in-house over here and I am available for freelance work.

I also write about what I love. 

• San Francisco & Marin County

• Books & Publishing

• Spirituality & Connection

This world is a spectacular place. 

I don't have it all figured out yet, but I know I love words. They are how I move through the world. Whether it's a new product, a new place, or a new idea, I want to explore it with you. I'm here to find the names and articulate the insights that inspire us and move us forward.

There is so  much to see, and to do, and to learn—let's get to it! To get started, here are some favorite posts and projects: 

Posts: 

For Print Magazine-The Future of Print: How Design Brought it Back from the Dead
On Medium - Impostor Syndrome Is Not the Boss of You
For Reedsy - Print-on-demand vs Offset Printing: Which Wins?

Projects: 

My book: Coming Home, by Jessica Ruscello
2018 Voter Registration App: Roar