IfOnly / Mastercard Priceless

Brand Content Manager

At IfOnly, I led a team of content managers and producers, publishing an average of 8 charity-auction product pages a week while guiding content through a brand refresh. The new voice spotlighted luxury and exclusivity—yet kept it attainable—while highlighting partnerships that benefitted 50+ nationwide charities. It lived at the rare intersection of luxury, accessibility, and doing human good.

IfOnly was acquired by Mastercard in 2020 to become Mastercard Priceless, and its independent website and products were taken offline in 2022.

Brand Collateral

IfOnly went through a brand refresh while I was there, and one flagship piece was a 42-page catalog of corporate gifts. It meant aligning copy from 30+ brands to the new IfOnly voice and feel—one of my most extensive copy projects to date.

Website Content Management

IfOnly reskinned its website to suit the refreshed brand. This meant training my team in new workflows, processes, and style guidelines.

Brand Refresh

I worked closely with the IfOnly CMO to not only define and articulate the new brand, but to create the copy for IfOnly’s first style guide.