A full-time Senior Copywriter primarily responsible for writing original copy for marketing initiatives, including email, ads, blog, social, direct mail, radio and video ads. Also responsible for crafting strategic customer-focused copy across the website, while collaborating with UX and product teams. Teams up with  designer to develop coherent, effective content and communications solutions across a range of channels .

As the resident product expert, I crafted copy for web pages for every product launch, some of which became the highest performers on our site.

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Crafting web content meant working very closely with the Design, UX, and SEO teams to create a beautiful, optimized user experience with clear, conversion-driven goals.

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Blurb launched its own book-making mobile app, and I got to collaborate with UX to craft clear, inspiring copy.

When the Blurb Mobile App launched, I wrote all the copy for its promotion, including landing pages, emails, banner ads, and SEO-optimized App Store Copy

Blurb did quarterly inserts with promo offers and other product call-outs. I paired with a designer to make these so engaging and attractive, we found photos of some of them on Instagram as collectibles!

Blurb frequently sponsored events and solicited real estate in like-minded publications, which means I got to write both traditional print ads and paid articles.

Much of my work was writing customer-facing emails for Blurb—including our weekly promotions, customer welcome flows, and transactional emails. I worked closely with design to execute engaging concepts, and we created emails that routinely beat industry standards for open rates, click throughs, and revenue.