http://www.jruscello.com/portfolio daily 0.75 2025-09-23 https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435974478288-NZ0LPG98O6034PJX54II/image-asset.jpeg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549927400967-IIOEZE6GF88VSCW7LLDY/Roar+voting+app+.jpeg Portfolio & Projects Working with Chronos Interactive in Denver, Colorado was one of my favorite freelance projects. We created an app to encourage millenial voter registration. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1550257804577-XD5IQEIJ9QGZ9JV01JFK/blurb-logo-rgb-TRANSPARENT.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928055949-BK37CYZ0HAZ3PTDYY9FF/Criterion_chianto_classico_new-1-1200x800.jpg Portfolio & Projects - Brand Collateral Working for Winery Exchange, I helped build out the brand collateral and digital presence for their private-label lines. I worked with both imagery and copy to build microsites for each brand. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/fe574469-b10d-4bd1-89a6-af36c2461254/Transcending+-+Logo.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/31ab2889-f8aa-4250-a9b8-5398fae90dab/Sapphire-Cover-1-scaled.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/56fe0829-145f-496b-ab57-2656252a2b00/adobe-logo-3.webp Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1d8e74e1-0d6f-4327-b687-4a4ec36dfbb5/Screenshot+2025-09-20+at+9.41.21%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/43d88c2a-588f-4dbb-b307-dd44e9ddf9f3/Zendesk+HQ.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/3c7d422e-9898-4a08-b43d-8ea0cc7f2816/Screenshot+2025-09-21+at+2.16.33%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/a5e8e5e9-3916-4ab0-82d9-ef74b10fdf6a/Agent+-+AI+Treatment+Bubbles.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435862443733-W63K3HOB9L9WSXZ64LPR/Sephora+front.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435864472294-Z8NF45HJEV2T3C62VRJ2/Oranje+logo.jpeg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435866527609-DWHJOL33IMRCYQF0RFH1/Stella-and-Dot-logo.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435940624493-1O5PZ8AVN2OJ52QE2FDU/DuraMatt.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435971805222-XWS17O5BW674FUAQOT90/GGBTS+Web.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435977007443-PKFOEOJSXM8XIUQZ53BG/10522369_10152117156027191_2797914554669512435_o.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435978342941-77TDJSKB9Q6AZM92UDVP/DSC_0108.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1435952094059-HLMM1TKPI6LYB2F49640/image-asset.jpeg Portfolio & Projects - LICO ENG An example of B2B industrial narrations I've written for projects with Oranje https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549935317147-XLDQTLUT7UA3BSXYSD74/blurb-logo-rgb-TRANSPARENT.png Portfolio & Projects A full-time Senior Copywriter primarily responsible for writing original copy for marketing initiatives, including email, ads, blog, social, direct mail, radio and video ads. Also responsible for crafting strategic customer-focused copy across the website, while collaborating with UX and product teams. Teams up with designer to develop coherent, effective content and communications solutions across a range of channels . https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549929093414-1IPHRE7O267NLMQBAUJV/20180919_Notebook_1080x1080-01.jpg Portfolio & Projects - Web Site Copy As the resident product expert, I crafted copy for web pages for every product launch, some of which became the highest performers on our site. See Sample> https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549929025455-54W13KZNSKRFKJA9IEW6/FW16A_Intro_To_Layflat_SocialAssets_1080x1080_Instagram.jpg Portfolio & Projects Crafting web content meant working very closely with the Design, UX, and SEO teams to create a beautiful, optimized user experience with clear, conversion-driven goals. See Sample https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928585898-5L2HPS672VJ0HOOHFZNI/300x0w.jpg Portfolio & Projects Blurb launched its own book-making mobile app, and I got to collaborate with UX to craft clear, inspiring copy. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928585953-S6E1ZF536YCBFHKMD7LC/300x0w%284%29.jpg Portfolio & Projects When the Blurb Mobile App launched, I wrote all the copy for its promotion, including landing pages, emails, banner ads, and SEO-optimized App Store Copy https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928789895-ZLD3JJP6SCQTMCYG1QOT/2ndBoxInserts_Back_CA.jpg Portfolio & Projects Blurb did quarterly inserts with promo offers and other product call-outs. I paired with a designer to make these so engaging and attractive, we found photos of some of them on Instagram as collectibles! https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928835424-RYSBTL0M89B1MI8C5181/20160912_BrokenPencil_v2.jpg Portfolio & Projects - Blurb Print & Event Collateral Blurb frequently sponsored events and solicited real estate in like-minded publications, which means I got to write both traditional print ads and paid articles. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549930211334-R3SPVN037RCPQ139P3G6/FW47B_HowToTakeBetterPhotos_Email_v01.jpg Portfolio & Projects - Blurb Email Program Much of my work was writing customer-facing emails for Blurb—including our weekly promotions, customer welcome flows, and transactional emails. I worked closely with design to execute engaging concepts, and we created emails that routinely beat industry standards for open rates, click throughs, and revenue. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551037124683-3KNQY33116PK1G0UF34D/iMac%2BB_fcfcfc.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551033735874-ESJ4H6ZHLM7A5G2VSHPI/EmailOnLaptop_v3-1200.gif Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551036408552-WDUZKB5RPTV3JYNN25ZY/blog_fy19_headers_printbooksebooks_1920x1080_01-960x540.jpg Portfolio & Projects - Blog, Writer / Editor I’m the primary contributor to the Blurb Blog. I edit and curate content from guest contributors, do author interviews, and produce SEO-target content. Check out these sample posts: Self-Publishing Trends 10 Photography Tips History of Photography Better Vacation Photos Real Price of Self-Publishing https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551033262700-1F84R2HQEO8VMOXYL8C0/A5-Hardcover-Book-Vol-4-grey-copy.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551032948504-XWC7047Q96PJV8RR2JHH/A5-Hardcover-Book-Vol-4-grey-cropped.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551032931690-HXG4PEVAF9Y5AXJII8OP/_LOSBook_Spread-hires_01.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551032921585-AZZHKUL61WWCCG3SYUTC/_LOSBook_Spread_Diagonal-Hires_01.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551032922015-KMU07VR9353FEP9P99CU/_LOSBook_Spread_Diagonal-Hires_03.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551032930945-UAD48YHKYKN7OTG7R3H3/_LOSBook_Spread_Diagonal-Hires-02.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551032939589-ST7BCWGEM1YKNOP344ON/_LOSBook_Spread-hires_03.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551033344467-OGVO4NZKU8P46INER1WT/2ndBoxInserts_Back_CA.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551217785666-LFL50KCT4103HOZMS6OF/ModernismWeek_MagazineAd_v3-a.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551217791920-JI4GDAFH31SHY07TR5EL/ModernismWeek_MagazineAd_v3-b.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551217790101-148ISBMWZEYCBB9VLC6V/20160912_BrokenPencil_v2.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551041482639-ESEWV3FKZQTK2EVC3MZJ/multiple-distribution-options_600x400-d5ad21597bb70e3374d97e43017438308fac0e5ae275d2bd893de5891917bebe.jpg Portfolio & Projects - Web Content For this new segment, I helped design a user journey across multiple pages as a product expert, then implemented harmonized copy across all channels. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551041649482-KZ3NTGS1GKV91TNTXCAK/amazon-ingram_800x472-3e24719de5accbbac0f79e3850715707e507d7c4b22faad908307cb1c3180550.jpg Portfolio & Projects - Education Content From blog posts, to webinar landing pages, to site content, to printable guides, I developed instructional, inspiring content in partnership with the brand team, spanning multiple user states and multiple points along the user journey. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1551041737379-WRFFZNMM4OE5A2I7MX89/free-online-tools_600x400-9baf539a17206fb30a2ff3fdcb196ce26c97a3e163d97eb3e9351b901dc0b800.jpg Portfolio & Projects - UX Strategy Collaboration To inspire users to promote their own books and take their sales seriously, we overhauled our metrics pages—refining the voice and connecting deeper-dive content I was the lead UX writer here. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/7be47951-71f3-41b0-9c97-da4acbacaead/Screenshot+2025-09-20+at+2.13.30%E2%80%AFPM.png Portfolio & Projects - Make it stand out IfOnly Corporate Gifting Portfolio https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/8c55f8f1-3afa-446e-8d05-0e6b9611e780/Screenshot+2025-09-20+at+2.32.51%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/95bf6c83-3139-4ce9-bbfa-8b37f992dcfd/Screenshot+2025-09-20+at+2.36.37%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1d8e74e1-0d6f-4327-b687-4a4ec36dfbb5/Screenshot+2025-09-20+at+9.41.21%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/0c623715-958e-44dd-9989-1a026d952c65/Screenshot+2025-09-20+at+12.18.31%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/a1c41697-0cbd-47cc-b608-0fda70ae650f/The_Thirsty_Traveler-with-map.webp Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/253027cc-12e6-407b-b844-dfa25a87ac6e/media_108483da94f7b58be1217261a1ec3f8fc688b1545.webp Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/ca056dd3-1d13-41b2-a7e9-5ff67af62fb6/Screenshot+2025-09-20+at+9.09.08%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/fe574469-b10d-4bd1-89a6-af36c2461254/Transcending+-+Logo.jpg Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758412216558-2PYJBB07HZPACCXA0WAP/Square+Transcending+Contempt+Poster+1.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758412213215-DSJZJ0NYWWC68JQG7X2M/transcending+contempt+poster+2+Square.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758412216088-QFYPXXBI0J3ZBT1011OM/Transcending+Contempt+Poster+3+Square.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758412220741-SOWWNJ9X8URDAMT3UYP6/Transcending+Contempt+Postcard+Back+Copy+Square.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/d16d534c-f96f-41b0-be75-02c41175dc24/Screenshot+2025-09-20+at+11.39.55%E2%80%AFAM.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/35310f10-e1f1-4d89-b3b9-d8cd77edb6f9/Screenshot+2025-09-20+at+8.31.55%E2%80%AFPM.png Portfolio & Projects - Make it stand out Click to see the Pitch Deck https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/9fa985f0-cf35-4463-8044-a2b058a041c3/Zendesk_logo.svg.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/43d88c2a-588f-4dbb-b307-dd44e9ddf9f3/Zendesk+HQ.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758485623950-COFS68JRFZW71EIUR9OC/Screenshot+2025-09-20+at+11.25.43%E2%80%AFAM.png Portfolio & Projects - Zendesk Customer Stories Library In 2019, I led an overhaul of the Customer Stories web properties. Heatmap Data showed people were willing to click two buttons in the hero, so we build a connection to industries. We changed our headline copy structure to highlight business impact https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758485627044-F7V1DWMUMOISA6VWPH1F/Screenshot+2025-09-20+at+11.24.34%E2%80%AFAM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758485634043-1WAK883V63OF9AQRZAW9/Screenshot+2025-09-20+at+11.24.02%E2%80%AFAM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/a5e8e5e9-3916-4ab0-82d9-ef74b10fdf6a/Agent+-+AI+Treatment+Bubbles.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/5fd31f97-ef95-4078-bed3-c85991a8477f/Screenshot+2025-09-23+at+8.43.38%E2%80%AFAM.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758642540143-HUHNTYUGM3VVOAU252PR/Screenshot+2025-09-22+at+4.23.41%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758642542814-QH4TQIR5YRG3S713CIQL/Screenshot+2025-09-22+at+4.24.38%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758642541763-LAMUIZ603ZYS5N45X02A/Screenshot+2025-09-22+at+4.23.55%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758642541132-JG7QLVB8YA2282O0J6QQ/Screenshot+2025-09-22+at+4.22.58%E2%80%AFPM.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758643401257-BE21CGAXACEZJAH84UT8/Screenshot+2025-09-23+at+9.01.00%E2%80%AFAM.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/0e3a4634-607f-45de-a5c3-1f248c0d3961/Screenshot+2025-09-23+at+9.01.24%E2%80%AFAM.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/c17a999a-2205-4976-9ec9-641edc2f4bcf/Screenshot+2025-09-23+at+9.05.59%E2%80%AFAM.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/f71d3f55-c2a9-4730-9d5a-cb8aa8bc0ca8/Screenshot+2025-09-23+at+4.20.31%E2%80%AFPM.png Portfolio & Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758671303389-XY4FFR9IGUMEVPC2Q6A8/Breakout+Entryway+Wall+Graphic+-+30%27Wx+9%27H.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758671292458-N2W2YBOWP1WSXOHUNYRN/4th+Floor+Walls.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758671294015-K5YELW7ZX3098KZ8QSEN/3rd+Floor+Pillars+%282%29+-+147_H+x+155_C.png Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758671407324-X97H7XYV1ESXP0BKTKWN/4-Seater+Event+Pod_ZenSpace+Networking+Lounge+%281%29.jpg Portfolio & Projects https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1758671305656-2XDLWU7Q9F8WGH12OE8G/booth-panels-preview.png Portfolio & Projects http://www.jruscello.com/monk-on-the-road daily 1.0 2016-10-12 http://www.jruscello.com/monk-on-the-road/2016/10/11/e6siv5bcxnzuiajt8yx81haiq9gmtj monthly 0.5 2019-02-13 https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1476246528399-LRIL1QJ6FU6E5JE6TO9W/image-asset.jpeg Blog Photo taken at Marin Headlands, June 2016 http://www.jruscello.com/blurb-books-portfolio daily 0.75 2019-02-12 https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549935317147-XLDQTLUT7UA3BSXYSD74/blurb-logo-rgb-TRANSPARENT.png Sr. Copywriter, Blurb Books A full-time Senior Copywriter primarily responsible for writing original copy for marketing initiatives, including email, ads, blog, social, direct mail, radio and video ads. Also responsible for crafting strategic customer-focused copy across the website, while collaborating with UX and product teams. Teams up with designer to develop coherent, effective content and communications solutions across a range of channels . https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549935317147-XLDQTLUT7UA3BSXYSD74/blurb-logo-rgb-TRANSPARENT.png Sr. Copywriter, Blurb Books A full-time Senior Copywriter primarily responsible for writing original copy for marketing initiatives, including email, ads, blog, social, direct mail, radio and video ads. Also responsible for crafting strategic customer-focused copy across the website, while collaborating with UX and product teams. Teams up with designer to develop coherent, effective content and communications solutions across a range of channels . https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549929093414-1IPHRE7O267NLMQBAUJV/20180919_Notebook_1080x1080-01.jpg Sr. Copywriter, Blurb Books - Web Site Copy As the resident product expert, I crafted copy for web pages for every product launch, some of which became the highest performers on our site. See Sample> https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549929025455-54W13KZNSKRFKJA9IEW6/FW16A_Intro_To_Layflat_SocialAssets_1080x1080_Instagram.jpg Sr. Copywriter, Blurb Books Crafting web content meant working very closely with the Design, UX, and SEO teams to create a beautiful, optimized user experience with clear, conversion-driven goals. See Sample https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928585898-5L2HPS672VJ0HOOHFZNI/300x0w.jpg Sr. Copywriter, Blurb Books Blurb launched its own book-making mobile app, and I got to collaborate with UX to craft clear, inspiring copy. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928585953-S6E1ZF536YCBFHKMD7LC/300x0w%284%29.jpg Sr. Copywriter, Blurb Books When the Blurb Mobile App launched, I wrote all the copy for its promotion, including landing pages, emails, banner ads, and SEO-optimized App Store Copy https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928789895-ZLD3JJP6SCQTMCYG1QOT/2ndBoxInserts_Back_CA.jpg Sr. Copywriter, Blurb Books Blurb did quarterly inserts with promo offers and other product call-outs. I paired with a designer to make these so engaging and attractive, we found photos of some of them on Instagram as collectibles! https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549928835424-RYSBTL0M89B1MI8C5181/20160912_BrokenPencil_v2.jpg Sr. Copywriter, Blurb Books - Blurb Print & Event Collateral Blurb frequently sponsored events and solicited real estate in like-minded publications, which means I got to write both traditional print ads and paid articles. https://images.squarespace-cdn.com/content/v1/55935854e4b0a69d5d070743/1549930211334-R3SPVN037RCPQ139P3G6/FW47B_HowToTakeBetterPhotos_Email_v01.jpg Sr. Copywriter, Blurb Books - Blurb Email Program Much of my work was writing customer-facing emails for Blurb—including our weekly promotions, customer welcome flows, and transactional emails. 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